I may go on a bit of a rant here so feel free to disregard this as the ramblings of a madman.
When it comes to how people are on the servers, some people seem to forget how their own attitudes affect everyone else. Our members and regulars form the backbone of this clan and it's servers. As such, they are the people new comers look up to as the posters boys (and girls) of sorts of the place. Because of this it is the behavior of our more prominent members on the servers that is seen as the norm to everyone else, which leads to them interpreting that however they act is the way to be around here. So when people are "shittalking" and often acting unfriendly or even flat out rude, it only encourages everyone else to do the same.
It is rather irritating to see people behave in such a careless mannerism themselves but quickly jump on anyone seen as less prominent when they act in the same way.
As a community, we set the example of how to interact on the servers.
As a community, we are responsible for improving our own act if we want the greater population to improve as well.
tldr if people want the servers to start having more positive attitudes about them then they need to take initiative to have more positive attitudes on the servers themselves.