Here's my 2 cents:
1. Advertising on other servers is usually a nono.. We can like, hint at our servers, but I don't think we should go get banned for advertising.
2. Let's try some of the plug ins that were on OLS. Like the gold for currency. It's nice to have that because everyone can have their own little shops everyone can buy from. Let's also try that boss mob plug in. Simple things can lead to the rise of the div.
3. I'm with @doughdominick in the car currently and he's suggest a PVP ring. doesn't sound like a bad idea, and I'm actually for it. Some people play minecraft just to relax. So we should maybe try to restrict pvp to the designated areas.
Once I get home I'll hop on TS and start planing out a desgin with you of you're there, Andy.