What we need to do rn is to make the server more populated, so more "fun". There are unfinished things in spawn, and IMO the release was too hasty. See, when a newb joins, he cant create a town since the starting amount of currency is not enough to make a town, and there are literally NO towns to join. Some more fun pluggins would help too.
The basic goal is to make the server "fun" and unique, so people would choose our server over other major servers. And also I think A bit of advertisement could help.